MGT 201: Marketing Management

MGT 201: Marketing Management
Write my research paperAssignments Uploading Date by Instructors: End of Week-4 thSubmission Date by students: Before the end of Week- 9 thPlace of Submission: Students Grade Centre (Instructos can create one separate column in the gradecentre for the submission of this assignment by the students.)Weight: 05 MarksUse the following marketing concepts to tackle and solve a marketing problem: Global marketing,market selection, marketing strategies. First start by thinking about product categories that are richwith product features, such as cell phones. In general terms, product features refer to basic, physical, orextended attributes of the product.The Marketing ProblemChoose a product in the cell phone category after considering the following situation.College students tend to own cell phones and have significant interest in the category because theyunderstand the product features very well. A domestic cll phone company in Brazil has asked you, asmarketing student, to determine their market selection and market entry strategy for a new smart phonethat is ecofriendly, unbreakable, waterproof, and targeted to college students outside their homecountry.The ProblemDescribe your global markeing strategy and how, if at all, you would modify the product feature orprice by country in your market selection.Guidelines for solutionComplete the following problem/solution briefly using your product in the smart phone category,marketing concepts, the textbook and the university resources.1. From the marketing managers point of viewa. Problem definitionb. Global analysisc. Products valued. Target markete. Solution2. From the consumers point of viewa. Problem definitionb. Global analysisc. Products valued. SolutionPurchase the answer to view itPurchase the answer to view it

Leave a Reply

Your email address will not be published. Required fields are marked *