Segmentation 

Consumers are diverse and have different needs and wants. Marketing professionals use segmentation to divide the marketplace into groups of consumers who have similar needs and wants.
Please reflect on the company that markets your favorite beverage or the company that markets your preferred laundry detergent (select 1 specific company and 1 specific brand from this company).
If you were to market this product, what 3 different consumer segments would you market to, and why?

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Global service

Choose and briefly describe a global service .Then provide 2-3 challenges to pursuing a standardization strategy for this service. Justify your response. Atleast 500  words

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Promotion And The Product Life Cycle

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.
Assignment Steps
Generate a minimum 700-word product strategy in Microsoft® Word.
Incorporate a product strategy that addresses the following:
At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).
How you will measure (what metrics will be used to determine success or failure) the marketing activities.
Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).
Address three elements of the Product and Promotion List (see below).
Product and Promotion List:
Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Direct Marketing
Public Relations/Strategies
Positioning

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Great Recession

One of the marketplace trends that has grown rapidly (especially since the Great Recession) is the shared economy. Some of the pioneers in this area include AirBNB, Snapgoods, Uber, Lyft, and LendingClub. Why do you think this trend has become so popular? How has it changed consumer behavior? Have you or would you consider using these services/products? Why or why not? Do you see this trend becoming a permanent part of the economy or a passing fad/trend?

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Circumvent locks

This discussion extends beyond physical tools to circumvent locks. At the current time, locks are being combined with the Internet (home/office) with applications that access the locks termed the Internet of Things (IoT).
How would you circumvent a lock without using physical tools?
Your method does not have to be tested, theoretical perspectives are accepted.

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Business Continuity Planning

Unfortunately, your team works at a facility which has not yet implemented an EHR. The HIM department is very dependent on various software systems to functions. The facility still has paper records, but chart requests, disclosure management, dictation systems, chart locators, MPI and chart deficiencies are all computerized.

Create a policy and procedure which outlines how the department would operate if one of these systems went down. You need to create policies and procedures here – one for each system. (Hint: Use a policy and procedure template).  Policy and procedure for disclosure management and Procedures for MPI (Master Patient Index)

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Present value of an uneven stream of payments 

You are given two investment alternatives to analyze. The cash flows from these investments are as follows:
Investment A:
Year 0 $0
Year 1 $10,000
Year 2 $20,000
Year 3 $30,000
Investment B
Year 0 $1,000
Year 1 $3,000
Year 2 $10,000
Year 3 $10,000
Year 4 $40,000
Assuming a 20 percent discount rate, find the present value and future value of each investment?
2)  (Nonannual compounding using a calculator)
Frank is thinking about trading boats. He estimates he will still have to borrow $35,000 to pay for his new boat. How large will Frank’s monthly boat loan payment be if he can get a 6-year loan from the university’s credit union at 5%?
3) Suppose you currently have $5,000 in your savings account, and your bank pays interest at a rate of 0.75% per month.  If you make no further deposits or withdrawals, how much will you have in the account in 7 years?
4) You are looking to buy a car and can afford to pay $450 per month.  If the interest rate on a car loan is 0.65% per month for a 60-month loan, what is the most expensive car you can afford to buy?
5) What’s the future value of a 7%, 5-year ordinary annuity that pays $500 each year? If this was an annuity due, what would its future value be?

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CIS8008 | Assignment 3 Written Practical Report | IT

Task 1.1 Choose a large organisation located within Australia that is publicly listed on Australia Stock Exchange and is already actively engaged in the Information Age. Briefly describe your chosen organisation and include the url link to their corporate website and explain why you have chosen this organisation for Task 1 about 250 words).
Task 1.2 Conduct a desktop research to analyse your chosen organisation in terms of the security and privacy policy statements available on its website. Provide the url links to the security and privacy policy statements available online in your answer to Task 1 (ii) and then discuss how governance of privacy and security of data is addressed in this organisation drawing on the nine core principles of the :
No-harm rule
Honesty & transparency
Fairness
Choice
Accuracy and access
Accountability
Stewardship
Security
Enforcement
to guide your analysis and discussion (about 1250 words)
Task 2 (Worth 35 Marks)
The goal of Task 2 is to predict whether a person has diabetes or not based on data collected on 768 female Pima Indians contained in the diabetes.csv data set provided for Assignment 3 Task 2 (see Table 2.1 for the Data Dictionary for diabetes.csv data set below). It is important you understand this data set in order to complete Task 2 and four sub tasks.
Table 2.1 Data Dictionary for diabetes.csv

Variable Name

Data

Description

Type

Pregnancies

Integer

Number of Times Pregnant – Gestational Diabetes- age 25+

Glucose

Integer

Plasma glucose concentration after 2 hours in an oral glucose

tolerance test, normal when less than/equal to 110 mg/dL

BloodPressure

Integer

Diastolic blood pressure (mm Hg) : 60-80 mm normal

SkinThickness

Integer

Triceps skin fold thickness (mm) used to determine body fat

percent – Normal 23mm

Insulin

Integer

2-Hour serum insulin (mu U/ml) Greater than 150 mu U/ml

relates to insulin therapy

BMI

Real

BMI: Body mass index (weight in kg/(height in m)^2)

Ideal Range between 18.5 and 24.9, Less 18.5 underweight,

over 24.9 overweight – there is a link between obesity and

diabetes

DiabetesPedigreeFunction

Real

Diabetes Pedigree Function equates to History of diabetes in

family (a) 0.5 (50%) for parent, full sibling (b) 0.25 (25%)

half sibling, grandparent, aunt, or uncle (c) 0.125 (12.5%)

half aunt, half uncle, or first cousin

Age

Integer

Age in years

Outcome

Integer

Class variable (0 or 1) classification prediction of diabetes 0

= False, 1 = True

Task 2.1 Conduct an exploratory data analysis of the diabetes.csv data set using RapidMiner Studio data mining tool.
Provide the following for Task 2.1:
A screen capture of your final EDA process and briefly describe your final EDA process
Summarise the key results of your exploratory data analysis in a table named Table 2.1 Results of Exploratory Data Analysis for Diabetes.csv
Discuss the key results of your exploratory data analysis and provide a rationale for selecting your top 5-6 variables for predicting diabetes as the outcome based on the results of your exploratory data analysis and a review of the relevant literature on key factors contributing to likelihood of developing diabetes (About 500 words)
Table 2.1 should include the key characteristics of each variable in the diabetes.csv data set such as maximum, minimum values, average, standard deviation, most frequent values (mode), missing values and invalid values etc.
Hint: The Statistics Tab and the Chart Tab in RapidMiner provide a lot of descriptive statistical information and the ability to create useful charts like Barcharts, Scatterplots etc for the EDA analysis. You might also like to look at running some correlations and chisquare tests on the diabetes.csv data set to indicate which variables you consider to be the top 5-6 key variables which contribute most to predicting diabetes as an outcome.

Task 2.2 Build a Decision Tree model for predicting diabetes based on the diabetes.csv data set using RapidMiner and an appropriate set of data mining operators and a reduced set of variables from diabetes.csv determined by your exploratory data analysis in Task 2.1.
Provide the following for Task 2.2:
(1) Final Decision Tree Model process, (2) Final Decision Tree diagram, and (3) Decision tree rules.
Briefly explain your final Decision Tree Model Process, and discuss the results of the Final Decision Tree Model drawing on the key outputs (Decision Tree Diagram,
Decision Tree Rules) for predicting diabetes. This discussion should be based on the contribution of each of the top five variables to the Final Decision Tree Model and relevant supporting literature on the interpretation of decision trees (About 250 words).
Task 2.3 Build a Logistic Regression model for predicting the diabetes based on the diabetes.csv data set using RapidMiner and an appropriate set of data mining operators and a reduced set of variables determined by your exploratory data analysis in Task 2.1.
Provide the following for Task 2.3:
(1) Final Logistic Regression Model process and (2) Coefficients, and (3) Odds Ratios. Hint you will need to install the Weka Extension in RapidMiner, use W-Logistic Regression Operator for this Task 2.3.
Briefly explain your final Logistic Regression Model Process and discuss the results of the Final Logistic Regression Model drawing on the key outputs (Coefficients, Odds Ratios) for predicting diabetes. This discussion should be based on the contribution of each of the top five variables to the Final Logistic Regression Model and relevant supporting literature on the interpretation of logistic regression models (About 250 words).
Task 2.4 Conduct a comparative performance evaluation of your Final Decision Tree Model with your Final Logistic Regression Model for predicting diabetes. Note you will need to use the Cross Validation Operator; Apply Model Operator and Performance (Binominal Classification) Operator in your final data mining process models (Decision Tree, Logistic Regression) to generate the required model performance metrics (Accuracy, Miscalculation Rate, True Positive Rate, False Positive Rate, Area under Roc Chart (AUC), Precision, Recall, Lift, Sensitivity, F Measure) required for Task 2.4.
Provide the following for Task 2.4:
A screen snapshot of the Confusion Matrix and AUC for each Final Model (Decision Tree, Logistic Regression)
A table named Table 2.2 Results of Model Performance Evaluation (Decision Tree, Logistic Regression) that compares the key results of the performance evaluation for the Final Decision Tree Model and Final Logistic Regression Model in terms of Model Accuracy, Miscalculation Rate, True Positive Rate, False Positive Rate, Precision, Recall, Lift, Sensitivity, F Measure.
Discuss and compare the key results of your performance evaluation of two final models (Decision Tree, Logistic Regression) presented in parts i and ii of the Task 2.4, indicate which model is better and explain why (About 500 words).
All important outputs from data mining analyses conducted using RapidMiner for Task 2 should be included in your Assignment 3 report to provide support for conclusions reached regarding each analysis conducted for Task 2.1, Task 2.2, Task 2.3 and Task 2.4.
Note you will find the Sharda et al. 2018 and North Text books useful references for the data mining process activities conducted in Task 2 in relation to the exploratory data analysis, decision tree analysis, logistic regression analysis and evaluation of the comparative performance of the Final Decision Tree model and the Final Logistic Regression model.
Task 3 (Worth 30 marks)
The aviation-wildlife.xlsx lists historical data recorded for USA Aviation industry regarding wildlife strikes with aircraft for the years 2000 to 2011. See Table 3.1 which provides the Data dictionary for aviation-wildlife.csv Data set. It is important you understand the variables in this data set in order to build the required Aircraft Wildlife Strikes (AWS) dashboard with four specified Tableau views.
Table 3.1 Data dictionary for aviation-wildlife.csv Data set

Variable Name

Data Type

Description

1.

Aircraft:Type

Categorical

Aircraft, Helicopter

2.

Airport:Name

Categorical

Name of Airport

3.

Altitude-Bin

Categorical

< 1000 Metres, > 1000 Metres, Unknown

4.

Aircraft:Make/Model

Categorical

Make and Model of Aircraft

5.

Wildlife: Number struck

Categorical

Range of numbers

6.

Effect: Impact to flight

Categorical

None, Aborted Take-off, Engine Shut Down,

Precautionary Landing, Other

7.

Effect: Other

Categorical

Text remarks recorded for flight

8.

Location: Nearby if en route

Categorical

State Abbreviation

9.

Aircraft: Flight Number

Real

10.

FlightDate

Date

Date of Flight

11.

Record ID

Integer

Record ID – unique integer number

12.

Effect: Indicated Damage

Categorical

No Damage, Caused Damage

13.

Location: Freeform en route

Categorical

Text remark recorded for flight

14.

Aircraft: Number of engines?

Integer

1, 2, 3 or 4

15.

Aircraft: Airline/Operator

Categorical

Airline Operator

16.

Origin State

Categorical

Flight Origin State

17.

When: Phase of flight

Categorical

Take-off run, Approach, Climb, En-route,

Landing Roll

18.

Conditions: Precipitation

Categorical

Fog, None, Rain, Snow

19.

Remains of wildlife collected?

Categorical

False, True

20.

Remains of wildlife sent to

Categorical

False, True

Smithsonian

21.

Remarks

Categorical

Text remarks recorded regarding aviation –

wildlife collusion

22.

Reported: Date

Date

Date Aircraft collusion with wildlife reported

23.

Wildlife:Size

Categorical

Small, Medium, Large

24.

Conditions: Sky

Categorical

No Cloud, Overcast, Some Cloud

25.

Wildlife: Species

Categorical

Different types of wildlife mainly birds

26.

When: Time (HHMM)

Categorical

24 hour format

27.

When: Time of day

Categorical

Dawn, Day, Night, Dusk

 

28.

Pilot warned of birds or wildlife?

Categorical

Y = Yes, N = No

29.

Cost: Aircraft time out of service

Integer

(hours)

30.

Cost: Other (inflation adj)

Integer

31.

Cost: Repair (inflation adj)

Integer

32.

Cost: Total $

Integer

33.

Miles from airport

Integer

34.

Feet above ground

Integer

35.

Number of human fatalities

Integer

36.

Number of people injured

Integer

37.

Speed (IAS) in knots

Integer

Task 3 requires you build a Tableau dashboard which includes four different views of the aviation-wildlife.csv data set for the years 2000-2011 as specified in sub Tasks 3.1, 3.2, 3.3 and 3.4.
Task 3.1 Create a Tableau View of the impact of wildlife strikes with aircraft over time for a specific origin state. Provide a screen capture of and describe the Tableau view you have created and comment on the different types of impact to aircraft from wildlife strikes over time and does this differ much for different origin states (About 125 words).
Task 3.2 Create a Tableau View of flight phase by time of the day which shows when wildlife strikes with aircrafts occur. Provide a screen capture of and describe the Tableau view you have created and comment on which phase of a flight and time of the day wildlife strikes with aircraft are more likely to occur (about 125 words)
Task 3.3 Create a Tableau View that compares wildlife species in order of aircraft strike frequency and the chance of damage occurring. Provide a screen capture of and comment on which wildlife species are most frequently involved in aircraft strikes and which wildlife species are most likely to have the most impact in terms of damage (total cost) when an aircraft strike occurs (about 125 words).
Task 3.4 Create a Tableau GeoMap View of flights by origin states that displays the number of wildlife strikes and total monetary cost for each origin state for different periods of time. Provide a screen capture of and describe the Tableau view you have created and comment on this Tableau GeoMap View in relation to the number of wildlife strikes by origin state and total monetary cost over time. A number of origin states cannot be plotted on the geomap view as these are outside USA, comment on how you can deal with this issue (About 125 words).
Note: you need copy the four Text Table / Graph views and the dashboard you have created in Tableau using the Worksheet Menu Copy or Export Image option and include in the Task 3 section where relevant or in Appendix 3 of Assignment 3 report.
Task 3.5 Provide screen snapshot of your AWS Dashboard and an accompanying rationale (drawing on the relevant literature for good dashboard design) for the graphic design and functionality that is provided by your AWS Dashboard for the four specified Tableau views for sub Tasks 3.1, 3.2, 3.3 and 3.4 (About 500 words).
Report presentation writing style and referencing (worth 15 marks)
Presentation: Cover page, table of contents, page numbers, headings, sub headings, tables and diagrams, use of formatting, spacing, paragraphs,
Writing style: Use of English (Correct use of language and grammar. Also, is there evidence of spelling-checking and proofreading?)
Quality of research evident by appropriate referencing: Appropriate level of referencing in text where required for a sub task, reference list provided, used Harvard Referencing Style correctly
Assignment 3 Report should be structured as follows:
Assignment 3 Cover page
Table of Contents
Task 1 Main Heading
Task 1 Sub Tasks – Sub headings for Tasks 1.1 and 1.2 Task 2
Task 2 Sub Tasks – Sub headings for Task 2.1, 2.2, 2.3 and 2.4 Task 3
Task 3 Sub Tasks – Sub headings for Task 3.1, 3.2, 3.3, 3.4 and 3.5
List of References
List of Appendices

Get Cheap assignment Help Online: Summarize the goal of cultural psychology

Get Cheap assignment Help Online: Summarize the goal of cultural psychology
1- What are two common reasons to use a factorial design? Describe why Bartholow and Heinz’s word association study on alcohol and thoughts of aggression was a factorial design.
2- Explain why experimenters usually prioritize internal validity over external validity when it is difficult to achieve both.
3- Explain why researchers who are operating in theory-testing mode might not try using a random sample in their study. What validity are they prioritizing? What aspects of their research are they emphasizing (for now)?
4- Summarize the goal of cultural psychology. What does this field suggest about working in theory-testing and generalization modes?

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Get Cheap assignment Help Online: Consider ethical and multicultural factors in psychopharmacology

Get Cheap assignment Help Online: Consider ethical and multicultural factors in psychopharmacology
Formulate the psychopharmacological interventions currently used for the DSM-5 disorders
Evaluate and discuss the rationale for using psychopharmacological intervention with personality disorders
Compare and contrast the biological, genetic, neurological, and physiological aspects of mental illness and pharmacology Integrate current evidence based research in psychopharmacology
Consider ethical and multicultural factors in psychopharmacology
Demonstrate ethical behavior in the use of technology

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